Wikipedia: "Search Engine Optimization is the process of affecting the visibility of a website or a webpage in a search engine's natural or unpaid (organic) search results. In general, the earlier (or higher ranked on the search engine page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine users."

So, no matter how beautiful and user-friendly a website is, if it does not appear on the first page of Google's (or for that matter any other search engine's) search, the traffic does not get directed towards it. It is absolutely essential to have a higher rank for your website in order to reach a larger audience. The technique to achieve that is Search Engine Optimization.

SEO is generally based on the content appearing on the webpages and their placement. We have an in-house team which tracks the most relevant search keywords and phrases across the various industries and domains. Accordingly we advise you over the changes necessary to be incorporated in your content. A website is a futile venture if it does not reaches to a larger audience.